Work

Sandpit

About

Work

Sandpit

About

Prime Booking

Reimagining Air India’s booking flow

A majority of users book their flights via the website, making it the most business-critical digital touchpoint. Post the acquisition by Tata Group, Air India needed to signal a clear shift, modern, reliable, and future-ready. The website became the primary stage for this transformation.

Role

Co - Lead Designer

Services

UI & UX Design

Research

UI & UX Design

Research

Industries

Airline

Date

December 2025

Why revamp the booking flow?

While the existing platform supported a basic booking flow, there was immense opportunity to elevate the experience, strengthen brand recall, simplify decision-making, and unlock stronger revenue impact.

While the existing platform supported a basic booking flow, there was immense opportunity to elevate

the experience, strengthen brand recall, simplify decision-making, and unlock stronger revenue impact.

While the existing platform supported a basic booking flow, there was immense opportunity to elevate

the experience, strengthen brand recall, simplify decision-making, and unlock stronger revenue impact.

What was the goal?

The primary goal was to identify key pain points and reduce drop-off rates across the booking journey.

Flight booking can be cognitively heavy. Users must track dates, timings, fares, baggage rules, and personal details, often all at once. This overload frequently leads to hesitation or errors.

The primary goal was to identify key pain points and reduce drop-off rates across the booking journey. Flight booking can be cognitively heavy. Users must track dates, timings, fares, baggage rules, and personal details, often all at once. This overload frequently leads to hesitation or errors.

Before

After

To simplify decision-making, we introduced

Tooltips for contextual clarity | Tags and status indicators to highlight critical information | Step-based grouping to reduce visual clutter | Progressive disclosure to reveal details only when needed

By structuring information in a contextual, digestible manner, we reduced cognitive load

and made the experience feel guided rather than overwhelming.

Tooltips for contextual clarity | Tags and status indicators to highlight critical information | Step-based grouping to reduce visual clutter

| Progressive disclosure to reveal details only when needed

By structuring information in a contextual, digestible manner, we reduced cognitive load

and made the experience feel guided rather than overwhelming.

Tooltips for contextual clarity | Tags and status indicators to highlight critical information | Step-based

grouping to reduce visual clutter | Progressive disclosure to reveal details only when needed

By structuring information in a contextual, digestible manner, we reduced cognitive load

and made the experience feel guided rather than overwhelming.

the experience, strengthen brand recall, simplify decision-making, and unlock stronger revenue impact.

This project is currently live in the Air India website. I will be happy to give a walkthrough of the project over call.

Currently under going enhancements. Will post the entire project here soon.

Meanwhile to see the entire booking flow, try booking a ticket from COK to BOM, One Way, One Passenger.

You've reached the end.
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EXPLORE

Work

About

Sandpit

Dribbble

Instagram

Made with sugar, spice and everything nice.

You've reached the end.
Checkout the other pages!

EXPLORE

Work

About

Sandpit

Dribbble

Instagram

Made with sugar, spice and everything nice.

You've reached the end.
Checkout the other pages!

EXPLORE

Work

About

Sandpit

Dribbble

Instagram

Made with sugar, spice and everything nice.

You've reached the end.
Checkout the other pages!

EXPLORE

Work

About

Sandpit

Dribbble

Instagram

Made with sugar, spice and everything nice.

Prime Booking

Prime Booking

Reimagining Air India’s booking flow

Reimagining Air India’s booking flow

A majority of users book their flights via the website, making it the most business-critical digital touchpoint. Post the acquisition by Tata Group, Air India needed to signal a clear shift, modern, reliable, and future-ready. The website became the primary stage for this transformation.

Why revamp the booking flow?

What was the goal?

To simplify decision-making, we introduced

This project is currently live in the Air India website. I will be happy to give a walkthrough of the project over call.

You've reached the end.Checkout the other pages!

You've reached the end.Checkout the other pages!

You've reached the end.Checkout the other pages!

You've reached the end.Checkout the other pages!

You've reached the end.
Checkout the other pages!

You've reached the end.
Checkout the other pages!

You've reached the end.
Checkout the other pages!

You've reached the end.
Checkout the other pages!